Millennials and Big Macs

We’ve all heard a lot about the millennials. Newsweek magazine reported that the Millennial generation was born between 1977 and 1994, meaning most people in this age group are 22-39 years old now.

Millennials grew up in an electronics-filled and increasingly online and socially-networked world. They are the generation that has received the most marketing attention. As the most ethnically diverse generation, Millennials tend to be tolerant of difference. Having been raised under the mantra “follow your dreams” and being told they were special, they tend to be confident.

One reported result of Millennial optimism is entering into adulthood with unrealistic expectations, which sometimes leads to disillusionment. Many early Millennials went through post-secondary education only to find themselves employed in unrelated fields or underemployed and job hopping more frequently than previous generations.

Millennial statistics

(Source: Pew Research):
  • 50 percent of Millennials consider themselves politically unaffiliated.
  • 29 percent consider themselves religiously unaffiliated.
  • They have the highest average number of Facebook friends, with an average of 250 friends vs. Generations X’s 200.
  • 55 percent have posted a selfie or more to social media sites versus 20 percent of Generation X.
  • They send a median of 50 texts a day.
  • As of 2012, only 19 percent of Millennials said that, generally, others can be trusted.
  • There are about 76 million Millennials in the United States (based on research using the years 1978-2000).
  • Millennials are the last generation born in the 20th century.
  • Twenty percent have at least one immigrant parent.
  • One in five Millennials have never eaten a Big Mac!


This means there are about 15 million Millennials not eating Big Macs!

At $3.99 for a Big Mac and $5.99 for a Big Mac meal, the Millennials are costing the US economy $60 billion dollars per year (or $90 billion if they would all buy meals instead of just the sandwich).  The kids of these 15 million Millennials will have to eat a LOT of Happy Meals!


Pastor Mark